Event Tech Tribe Appoints New Leader

The Event Tech Tribe, the international federation of best-in-craft event tech companies, has appointed Carsten Pleiser as its new CEO.


He takes over the role from Marie-Claire Andrews who has led the Tribe since its official launch in 2016 and who steps into the newly formed Board as President.

Carsten brings more than 10 years of experience in the European event technology and software-as-a-service (SaaS) spaces to the role, having previously worked with brands like Aventri, XING Events (formerly amiando), Crowd Connected & Glisser.

Based near London, UK, Carsten will be responsible for driving additional growth for all core Tribe members currently consisting of Swoogo (Event Registration), Hubb (Content Management), InsightXM (Data Insights) and TRC (On-Site Solutions) as well as leading brand management and marketing activities.

“When searching for a new Tribe leader, Carsten has been the obvious choice for us. As an experienced digital marketer, developer and Entrepreneur, well known in the events industry, he brings strategic and tactical skills to the table.”, says Leonora Valvo, Founder and CEO of Swoogo.

"The Event Tech Tribe’s mission is to deliver outstanding technology that’s easy to deal with. The recently incorporated company is a tightly aligned federation of unique and independent platforms that provide customers with an alternative to the one-stop-shop of existing enterprise solutions.

"Every day, new and exciting companies are releasing exceptionally good products to the B2B events industry. As technology advances, event professionals no longer need to rely on large end-to-end providers trying to offer everything under the hood, often with limited functionality but a hefty price tag. The Event Tech Tribe provide an alternative and I’m excited about the future opportunities”, says Pleiser.