2015 has been a record breaking year for Newbury Racecourse Conference and Events, thanks to a 93 per cent increase in delegate numbers to 18,176 and a 94 per cent increase in events to 212 based on 2014 figures.
This sharp increase can be attributed to additional investment in expanding the sales and events team and providing additional training to existing staff.
New additions include Tracy Skinner, Head of Sales, Sarah Birch, Business Development Manager and Martin Wales, Head of Catering along with additional team members all joining since November 2014.
Each individual has brought their own portfolio of expertise and has played a vital role in strengthening the reputation of Newbury Racecourse as the premier Conference and Events venue in Berkshire.
Head of Sales Tracy Skinner has led the strategic push to grow the client base and offer a wider selection of products and services to customers across Berkshire and beyond, almost doubling revenue and attendance for events including conferences, music concerts and weddings.
Tracy explains: "Following a review of our customers' requirements, we created a range of all-inclusive packages to enable a more efficient booking process. This resulted in our staff being able to bundle everyday services such as parking or Wi-Fi into the packages, therefore simplifying the entire process for our customers. The feedback we are receiving is that it has worked."
As one of the largest venues in Berkshire, Newbury Racecourse Conference and Events has been a firm favourite with local organisations for many years. Its customers include Newbury and Reading based Accountancy firm James Cowper Kreston, who for almost a decade has been holding annual Budget Review Breakfast events for local businesses and clients.
"Our experiences with Newbury Racecourse Conference and Events have been consistently excellent," commented Lizzie Uzzell, Marketing assistant at James Cowper Kreston. "For almost a decade we have been holding annual events there, due to the location being excellent and the on-site train station providing a great added bonus. The staff are always one step ahead of us and always cater to our needs, going above and beyond to ensure our event is a success"
Concludes Tracy: "We're highly motivated to keep this momentum going, with a large number of conferences and events already booked for 2016, including an Asian Wedding open day. Our aim is for 2016 to be our best year yet!"