Absolute Corporate Events (ACE), a leading full-service events agency, has generated 400% growth in five years.
Activating over 1000 events a year, ACE’s largest growth has been driven by the increasing demand for International Conferences, which has secured 500% more turnover than five years ago. Its annual turnover has jumped from £3.2 million in 2015 to its predicted £9 million for 2018.
The company is led by Chris Parnham, entrepreneur, and communications specialist who acquired ACE in 2013. He previously held the position as the Chairman of the HBAA, the trade association for the hotel booking agency, apartment and venue community, which he held for over two years. Voted among the top five in the C&IT Power 50 & Director of the Year (IoD), Chris previously worked at Barclays Bank Plc, as Head of Global Events.
Chris Parnham says: "With greater demand for skilled labour to fill skilled jobs, companies must now go that extra mile to get the best out of their workforce; whether this be outcome-based rewards or company-wide events. The growing demand to satisfy and motivate employees in this way has been integral to our growth these past five years; and we only see it increasing. There is certainly an element of employees knowing they can get more out of their work than a pay cheque at the end of the month; and we’re loving it.”